Biography - Bruce Grey Tedesco

As a marketing strategy consultant, Mr. Tedesco specializes in the application of advanced scientific technology to marketing data. Specifically, with his firm; Tedesco Analytics, Inc., he has pioneered the use of complexity science neural networks and artificial intelligence as a resource for market researchers. Over the past thirty years, Mr. Tedesco has designed brand monitoring, forecasting and advertising measurement systems for a variety of multi-national firms in the entertainment, consumer packaged goods, financial services, telecommunications, retail, and petroleum industries.

His experience covers a wide variety of brands and business sectors. He has advised a vast array of clients including: Kraft Foods, Condé Nast Publications, The Coca-Cola Company, McDonald's Corporation, Campbell Soup Company, FOX, Shell Petroleum, Chicago Tribune and others.

Mr. Tedesco has presented papers at the 1992, 1999, and 2001 ESOMAR Congress; ESOMAR events in 1993 & 1994; and Advertising Research Foundation workshops in 1997 & 1998. At the ESOMAR Congress in 2001 Mr. Tedesco presented: Agent Based Models:
Identifying Tipping Points & Tracing Buzz in Consumer Segments.

One of Mr. Tedesco's prior ESOMAR papers: Artificial Life Simulations for Marketing Strategy was awarded the "John Samuels Award" for "Best Presented Paper" the 1999 ESOMAR Congress in Paris.

In April 2007, Mr. Tedesco joined OTX Research of Los Angeles, a global consumer research & consulting firm, as the Chief Research Officer.